Freight es Great

I stumbled upon a really beautiful typeface tonight. Freight, designed by Joshua Darden, is an extensive serif family containing 80 different variations, ranging from Display to Micro. Freight Micro was specifically designed for use below 9 point in print, which I found really fascinating. I love the angular features that are evident in Freight Big.

Recently, Joshua Darden re-worked the typeface for W Magazine. "When group design director Edward Leida noticed that numerous competitors were knocking off W's signature style, he began a soft redesign of the magazine, bringing the familiar aesthetic to a new (and less easily imitated) level of refinement. Realizing that the magazine was pushing the popular and traditional retail typeface Serifa beyond its capacity, he turned to typeface designer Joshua Darden for ideas." –joshuadarden.com

After numerous type studies for the publication, Joshua found that four new weights of Freight were born. The result: W Magazine has a typestyle unique to themselves, providing a fresh look that is all their own.

Freight Text Light

Freight Text Book

Freight Text Bold

Freight Big Italic